Using sex in advertising
Follow wearewonderhatch. Is sex in advertising still an effective strategy? Or have we lost our mojo? A statement of fact and passive acceptance.
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SEX IN ADVERTISING: Its Relevance, Use, and Effects
Sex in Advertising: Does it Still Sell? - Wonderhatch
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Does sex sell? An in-depth look at sex in advertising.
Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity , pin-up models , and muscular men. In contemporary mainstream advertising e.
The use of sex and sexy illustrations in advertising is a subject that has been shunned by writers in fields such as communications, psychology, behavioural sciences, and even in the specific areas of consumer behaviour, marketing, and advertising. Although the current literature on consumer behaviour and advertising considers sex in the Freudian or Maslow sense, its use in advertising has not been explicitly elucidated. This is somewhat surprising when one considers that Freud maintained that sex or libido is the most important of all instincts and that apparent motives for an act often can be found in the sexual drive exerting itself in an unconscious and devious fashion. Kassem, S. John, D.
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